About us

GOEDvanToen is the webshop par excellence when it comes to fairly produced children's clothing. But you can also visit our store in Amsterdam East.

Shop GOED, Ruyschstraat 90, 1091CG Amsterdam

We carefully select only those children's clothing brands that we know for sure are produced in a good and sustainable manner.

You happy, we happy

We are happy that you have found us and we hope that you and your children will be just as happy with the (H)eerlijk clothing that we have selected for you. Playful and comfortable and made in colours and prints that are central to the lives of young children. Clothing that offers joy and adds colour to life and inspires.

We are almost certain that we have your son's favorite shirt or your daughter's favorite pants in stock! Of course, that can also be a sweater or a dress for your daughter or your son.

Choosing clothes with your heart

Just like us, most children's clothing brands that we sell do not differentiate between boys' and girls' clothing. In the store, we simply see children and they choose for themselves what they like, what they feel comfortable in and what makes them shine. We always enjoy it when children choose with their hearts AND are allowed to choose by their parent(s). That is why we do not divide clothing into boys' and girls' clothing . Are you in doubt? Then it is possible for both ;-)